Influencer Marketing in India for US Brands
Running creators in India from the US means vetting profiles you cannot verify from afar, briefing across 10 hours of time difference, and publishing under rules that are not the FTC’s. We handle that end to end, from India.
Why US brands look at India
Testing India without a local team
US D2C, beauty, wellness and F&B brands often want to test Indian demand before hiring locally. A managed pilot with nano and micro creators gives you real signal on a small, defined spend.
Creator cost structure
Indian nano and micro creators price very differently from US creators, so the same budget buys more posts and more testing. Quotes are custom, in USD or INR, based on your brief, not a rate card.
Indian-diaspora and India-market products
If the product is for the Indian market, the creators have to be inside it: local language, local price points, local retail. That is the part a US-based agency cannot fake.
What to plan for, coming from the US
Your home rules (FTC endorsement guides) and India’s rules are different. These are the points we plan with you.
Two disclosure regimes
The FTC endorsement guides govern posts aimed at US audiences. Posts aimed at Indian audiences fall under ASCI’s influencer advertising guidelines and the Consumer Protection Act. We brief creators on the Indian rules and flag any content you also plan to reuse for US audiences.
Product logistics
Seeding physical product into India means customs, import documentation and delivery time. We plan this with you up front, and where it makes sense we suggest content-only or digital-first collaborations.
Reporting in your reporting day
Weekly written reports are timed so they are waiting for you at the start of your US working day.
Working across time zones
India is 9.5–10.5 hours ahead of US Eastern time.
Calls work best at 9–11 am Eastern, which is early evening in India (about 6:30–8:30 pm IST). Written updates are ready before your day starts.
What we handle in India
Vetting creators you cannot see
Follower counts are easy to inflate. We manually review audience quality, comment patterns and past brand work, and give you the analytics we used.
Indian disclosure rules
Sponsored posts in India need a clear disclosure label under ASCI’s influencer advertising guidelines. We brief every creator and check posts before they go live.
Language and city fit
India is many markets. A Hindi-belt creator, a Tamil creator and a Mumbai English creator reach very different audiences, so we choose by audience, not by niche alone.
Contracts, approvals and payments
Usage rights, deliverables, revisions and payment schedules are agreed in writing with each creator. You deal with us, not with fifty individual creators.
How it works
Brief by message or call
Share your product, goal and target audience on WhatsApp, email or a booked call. No lengthy forms.
Custom quote
You get a written quote in USD or INR. We do not publish rate cards because scope varies too much.
Vetted shortlist
Typically within 48 hours of a clear brief: real handles, audience analytics and the reasoning behind each pick.
Run and report
We brief creators, manage approvals and send written reports timed to your working day.
Our track record, stated plainly
Our published work is with Indian brands (see case studies). We are not claiming United States client results we do not have. What you get is a team on the ground in India, a vetted network of 1 Lakh+ creators, and custom quotes in USD or INR. See our influencer marketing service and the free campaign budget planner.
Get a custom quote
Quotes in USD or INR. Reach us on WhatsApp, email, a booked call, or the form.
Quotes are custom, in USD or INR. We reply personally, usually within one working day.