Free Tool
Influencer Rate Calculator
Find out exactly what to charge for sponsored content in India. Based on real CPE benchmarks.
Find out exactly what to charge for sponsored content in India. Based on real CPE benchmarks.
Nano creators (1K–10K) typically charge ₹3K–₹8K per reel; micro (10K–50K) ₹8K–₹25K; mid-tier (50K–200K) ₹25K–₹75K; macro can cross ₹1L+. Rates vary by niche, engagement rate and content format — use the calculator for a personalised range.
The industry baseline is cost-per-engagement (CPE): your average engagement × a niche-specific CPE benchmark, adjusted for format (reel > static > story) and platform. High-ER creators can charge above tier average.
Finance, tech and B2B pay the highest CPE. Beauty and lifestyle have the most deals but moderate rates. Niche authority beats generic reach — a focused 20K-follower finance creator can out-earn a 100K lifestyle account.
Yes. Reels take more production effort and deliver more reach — typically 1.5–2× a static post rate. Stories are usually 30–50% of your static rate, often sold in bundles of 2–3 frames.
Always. Paid ad usage of your content (whitelisting) is typically +50–100% of the base rate. Category exclusivity (not working with competitor brands) adds 20–50% depending on the lock-in period.