Topntouch Digital
Free Tool · For Brands

Campaign Budget Planner

Don't have a budget number yet? Tell us your goal and creator count — we'll suggest a realistic range.

Nano (<10K)15%
Micro (10K–100K)35%
Mid (100K–500K)35%
Macro (500K+)15%

Suggested Budget

₹2,42,250 – ₹8,58,000
TierCreatorsBudget Range
Nano (<10K)3₹2,250 – ₹9,000
Micro (10K–100K)7₹21,000 – ₹84,000
Mid (100K–500K)7₹84,000 – ₹3,15,000
Macro (500K+)3₹1,35,000 – ₹4,50,000

Based on typical reel rates for the Lifestyle category. Actual rates vary by individual creator, engagement quality, and negotiation — use this as a planning range, not a fixed quote.

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Frequently Asked Questions

A meaningful test campaign typically starts around ₹1–3 lakh for 10–25 nano/micro creators. Larger product launches or always-on programs scale from there — this tool gives you a specific range based on your goal, category and creator count.

A blend usually works best: nano/micro creators for authentic, high-engagement content, plus a few mid-tier creators for broader reach. Pure awareness campaigns lean toward mid/macro; conversion-focused campaigns lean toward nano/micro.

Higher-consideration categories like finance and tech typically command higher creator rates than categories like F&B, since the content requires more expertise and the audience is smaller and higher-value.

No — it's a planning range based on typical market rates. Actual costs depend on individual creator rates, negotiation, exclusivity, and usage rights. For an exact quote, share your brief with us directly.