Estimate reach, engagement & ROAS before committing your budget. Data-backed projections.
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ROI = (revenue attributable to the campaign − campaign cost) ÷ campaign cost. Attribution comes from UTM links, promo codes and conversion tracking. Our estimator projects reach, engagement, conversions and ROAS from your budget and creator mix.
D2C brands typically see 2–5× ROAS on well-run creator campaigns; top-performing UGC-led campaigns can exceed 6×. Nano/micro-heavy mixes usually deliver better ROAS than single-celebrity buys.
0.5–2% of engaged users is the standard planning assumption, varying with price point and offer strength. Lower-priced products with strong CTAs convert at the top of that range.
Nano and micro creators generally deliver the highest engagement-per-rupee, making them ideal for conversion goals. Mid and macro tiers are better for awareness. Most efficient campaigns blend tiers.
Meaningful test campaigns in India start around ₹1–3L — enough for 10–25 nano/micro creators with measurable results. Below that, focus on barter + affiliate models.
