Free Tool
Engagement Rate Calculator
Calculate your ER across Instagram, YouTube & TikTok. Get platform benchmarks instantly.
Calculate your ER across Instagram, YouTube & TikTok. Get platform benchmarks instantly.
For Instagram India, 3–6% is good, above 6% is excellent. Nano creators (1K–10K) often hit 5–10%+, while accounts above 100K typically settle at 1–3%. Engagement rate matters more than follower count for brand deals.
ER = (average likes + average comments) ÷ followers × 100. Take your last 10–12 non-viral posts for a stable average. Our calculator does this instantly and shows where you stand against platform benchmarks.
YouTube ER = (likes + comments) ÷ views × 100, because subscribers rarely see every video. A good YouTube ER in India is 4–8%.
ER reveals whether an audience actually cares. An account with 50K followers and 6% ER delivers more real action than 200K followers at 0.8%. Most agencies filter creators by ER before rates.
Not always — but a very low ER (under 1%) with a large following is a red flag for bought followers or a dead audience. Compare ER with view counts to judge authenticity.