Influencer Marketing in India for Australian & Singapore Brands
For Asia-Pacific brands, India is the next market on the map and the one with the most unfamiliar creator landscape. We act as your on-the-ground team: sourcing, briefing, approvals and reporting.
Why Australian and Singapore brands look at India
A second market on a controlled budget
APAC brands already running creators at home can run a contained India test with a small group of nano and micro creators before scaling.
Regional hubs and Indian-origin audiences
Singapore and Australia both have large Indian-origin communities. Whether you want those audiences or audiences inside India, the brief and the creator list are different, and we keep them separate.
Time zones that cooperate
Singapore is close to a same-day workflow. Australia needs a little planning, which we build into the reporting schedule.
What to plan for, coming from the APAC
Your home rules (home-market advertising codes) and India’s rules are different. These are the points we plan with you.
Home codes versus India’s
Disclosure and claims standards at home do not transfer. We brief creators on India’s ASCI label requirements and review posts before they go live.
Supply chain
If you are sending product into India, lead time and import paperwork matter. We help you decide when to seed product and when a content-only collaboration is better.
Commercials
Quotes are custom, in USD or INR, and confirmed in writing before work starts.
Working across time zones
India is 2.5 hours behind Singapore and 4.5–5.5 hours behind Australia’s east coast.
Singapore overlaps for most of the day. For Australia, mornings in India line up with your afternoons.
What we handle in India
Vetting creators you cannot see
Follower counts are easy to inflate. We manually review audience quality, comment patterns and past brand work, and give you the analytics we used.
Indian disclosure rules
Sponsored posts in India need a clear disclosure label under ASCI’s influencer advertising guidelines. We brief every creator and check posts before they go live.
Language and city fit
India is many markets. A Hindi-belt creator, a Tamil creator and a Mumbai English creator reach very different audiences, so we choose by audience, not by niche alone.
Contracts, approvals and payments
Usage rights, deliverables, revisions and payment schedules are agreed in writing with each creator. You deal with us, not with fifty individual creators.
How it works
Brief by message or call
Share your product, goal and target audience on WhatsApp, email or a booked call. No lengthy forms.
Custom quote
You get a written quote in USD or INR. We do not publish rate cards because scope varies too much.
Vetted shortlist
Typically within 48 hours of a clear brief: real handles, audience analytics and the reasoning behind each pick.
Run and report
We brief creators, manage approvals and send written reports timed to your working day.
Our track record, stated plainly
Our published work is with Indian brands (see case studies). We are not claiming Australia & Singapore client results we do not have. What you get is a team on the ground in India, a vetted network of 1 Lakh+ creators, and custom quotes in USD or INR. See our influencer marketing service and the free campaign budget planner.
Get a custom quote
Quotes in USD or INR. Reach us on WhatsApp, email, a booked call, or the form.
Quotes are custom, in USD or INR. We reply personally, usually within one working day.